Analytics
Your ad performance and traffic indicators, consolidated and updated automatically.
Marketing intelligence for small businesses
Your data. Your decisions.
You already have the data — Meta, Google, your website. Analytica helps you understand what matters, what deserves your attention, and what to do next.
Analytica is a marketing intelligence service.
Our team analyzes your data, spots the opportunities, and helps you decide what to do next.
The real problem
Your problem is probably not a lack of data
You already have Facebook, Instagram, Google, your website, Google Analytics, your campaigns, your stats. The problem is often the opposite: too much data, not enough time to understand it.
Analytica turns that data into actionable signals.
What we do
What Analytica watches for you
Opportunities
Automatic detection of significant spend, performance, and cost variations, with an associated confidence level.
Marketing Intelligence
A memory of what worked and what didn't, so you avoid repeating the same tests.
Simulator
Before increasing an ad budget, know what to expect: the simulator estimates the impact of a change before you actually apply it.
Weekly report
A clear summary of the week — what happened, what the data shows, and what's recommended next.
Before / After
The same marketing, two ways to understand it
Without Analytica
- You spend on ads every month
- You don't really know what's working
- Reports take hours to put together
- Decisions are made by gut feeling
- A problem is only seen after the fact
- "Why is it dropping?"
With Analytica
- Your platforms connect in a few clicks
- Analytica monitors your campaigns continuously
- You see what's working and what's costing too much
- Significant changes are detected automatically
- You get a clear recommendation
- Action possible
Smart website
Your business deserves better than a website that's asleep
We build your website to do more than exist: it captures your visitors, qualifies their needs, and feeds directly into the same marketing intelligence that detects your opportunities — visitor, qualification, lead, data, action. Every project is built directly by our team, tailored to your situation and your budget.
Discuss your projectShowcase sites and landing pages
Mobile optimization and basic SEO
Built-in lead capture and qualification
Ongoing management and updates after launch
Ecosystem
Your platforms, one place
Analytica connects three layers: acquisition (your ad platforms), intelligence (detection, memory, simulation), and conversion (your website, your leads) — so every part feeds the others instead of staying isolated.
Available
Meta Ads
Facebook and Instagram, real management live on your existing campaigns.
Coming soon
Google Ads
Not yet available — coming soon!
Coming soon
TikTok Ads
Not yet available — coming soon!
Available
Analytics & Opportunities
Opportunity and anomaly detection, whatever platform is connected.
Available
Smart website
Your website captures and qualifies your visitors, then feeds the same marketing intelligence.
Coming soon
Competitive intelligence
Monitoring changes at your competitors — coming soon.
Watch your market
Know what's changing with your competitors
Competitors tracked
Website changes detected
New offers and positioning
Change history
Automatic alerts
Coming soon
Connect your platforms
You never give Analytica your passwords
Meta Ads
Google Ads
TikTok Ads
GA4
Analytica
You grant access directly from each platform, never by sharing a password. You can revoke access at any time.
The Analytica loop
A cycle, not a single snapshot
1Acquisition — Meta, Google, TikTok
2Data
3Intelligence — Analytica analyzes
4Opportunities
5Action
6Conversion — website, bot, leads
↺ Every conversion becomes data for the next cycle.
Your website that works
Your website can talk to your leads
1Visitor
2Smart website
3Analytica Assistant
4Qualification
5Lead sent to your team
Coming soon
Your data stays in your control
Security isn't a checkbox
Your data stays yours
Strictly separated from other Analytica clients' data — never mixed, never visible elsewhere.
Your access stays protected
Your connections to Meta, Google, and your other accounts stay encrypted and are never exposed, even internally.
Everything is traceable
Every action on your data is logged, so we can always retrace what happened.
How it works
From raw data to action
Automatic connection and centralization of your ad and traffic data, no manual export. E.g.: Meta Ads + GA4 connected at once.
Every metric is compared to its usual trends to spot what's out of the ordinary. E.g.: yesterday's CPA compared to the last 30 days' average.
Significant variations are identified and ranked by confidence level. E.g.: a 40% spend increase flagged at medium confidence.
A concrete recommendation is proposed for every opportunity detected — never a disguised order.
A clear summary of what happened, what the data shows, and what's recommended next — sent automatically.
↩ The report becomes next cycle's data — never an endpoint in itself.
What you receive
Concretely, what do you get?
01
A clear view
You know what's happening across your platforms, consolidated in one place.
02
Useful alerts
You know what deserves your attention, with an associated confidence level.
03
A data-based explanation
You see the observed facts behind every change, never an invented cause.
04
A proposed action
You know what to look at next, with no technical jargon.
05
A memory
You don't start from zero every month — your past experiments stay available.
Who it's for
Analytica is built for businesses that...
Based in Trois-Rivières, Analytica supports small businesses across Quebec.
Already invest in advertising
Have several data sources (Meta, Google, website, sales)
Don't have time to analyze their numbers daily
Want to understand their performance, not just see it
Want to centralize their marketing rather than scatter it
No need to be an analyst.
Demonstration
From observation to recommendation
A Meta campaign's CPA rises 68% over three days.
Analytica compares this figure to the real average of the last 30 days.
The gap clearly exceeds the detection threshold → an opportunity is generated, high confidence.
Factual recommendation: "CPA increased by 68% on March 14 compared to the last 30 days' average."
An observed fact, not an invented cause — the final judgment stays with the client or the support team.
You're not alone
No need to set everything up on your own
We help you understand your situation, connect your platforms, and figure out what's actually useful for your business — Analytica is as much a service as it is a tool.
A solution tailored to your business
What you're buying, concretely
Three ways to work with Analytica, depending on what your business needs today.
P1 · Presence
Your business deserves a presence that works for you.
Professional website + ongoing digital presence.
You get:
- 3 to 5 page website
- Mobile-friendly
- Basic SEO
- Hosting, security, and backups
- Minor edits and maintenance
P2 · Acquisition
Having a website isn't enough anymore. We help bring you customers.
Facebook and Instagram ads (Meta Ads), optimization and follow-up.
You get:
- Management of your Meta campaigns
- Regular optimization
- Audience and budget adjustments
- Performance analysis
- Recommendations
- Monthly report
- Follow-up meeting
P3 · Intelligence
We tell you what to do next, not just what happened.
A deeper analysis of your data to identify opportunities and prioritize your next actions.
You get:
- In-depth marketing analysis
- Full opportunity radar
- Competitive analysis
- Simulations
- Prioritized recommendations
- Action plan
- Strategic meeting
Not sure which one fits? Tell us about your business — we'll point you to the right level.
Your marketing intelligence, delivered and explained by our team.
How it starts
Four steps, no mystery
01
We talk
You tell us about your business, your goals, and what isn't working.
02
We look
We review your presence, your data, and your needs.
03
We propose
We recommend the level of support that fits your situation.
04
We act
Analytica sets things up, optimizes, and explains what's happening.
Why Analytica
"Data shouldn't stay data. It should become a decision."
Measure before assuming
Not "we think it works better" — a real, dated, sourced number.
Understand before acting
Every variation comes with an observed fact and, when justified, a possible explanation — never presented as a certainty.
Turn information into action
A report is never the end goal — every opportunity comes with a factual recommendation.
| Classic dashboard | Analytica |
|---|---|
| "Here are your numbers." | "Here's what your data shows, what's changing, and what deserves your attention." |
| You interpret alone | Every variation comes with an observed fact in context |
| No memory | Every past experiment stays available |
Small businesses accumulate data — Meta, Google, their website, their sales — but rarely the time or expertise to connect it. Analytica was born from that observation: turning scattered data into concrete decisions, without technical jargon and without promising more than what's measured.
— Alex St-Pierre, founder of Analytica Group
FAQ
Frequently asked questions
A marketing intelligence service: our team centralizes your data, automatically detects opportunities and anomalies, and suggests concrete actions — rather than just another dashboard to interpret on your own.
Through a connection to your existing ad accounts. Integration is done with our team to make sure no running campaign is interrupted.
No. Each client organization is isolated: your data is never mixed with or visible to another organization.
Pricing depends on the support level you choose (Presence, Acquisition, or Intelligence) and your business's needs. Once we understand your situation, we present you with a tailored proposal.
Your ad accounts (for example Meta Ads) and your traffic tracking (GA4) — you choose what's connected, nothing is accessed without your explicit setup.
No. Analytica detects and explains — execution and final decisions stay yours or your current team's or agency's. Many clients use it alongside their agency, not instead of it.
No. The AI helps contextualize and formulate recommendations, but it never decides your budget and never turns a hypothesis into an established fact. Any action that touches your money stays subject to your approval.
Yes — that's exactly who Analytica was built for: businesses that invest in advertising but don't have the time or a dedicated analyst to turn it into decisions.
Is your marketing really working for you?
Let's talk about your current setup and what Analytica can bring to it.
Get my analysis